Northwest & Central (Zhongyuan)
Ancient Roots & Silk Road
Northwest and Central China, encompassing Zhongyuan and Xibei, is a region of vast landscapes, rich history and cultural treasures. Henan and Hubei showcase ancient capitals, sacred temples and the legendary Yellow River. Shaanxi invites travellers to marvel at the Terracotta Warriors and historic city walls. Across Gansu, Ningxia, Qinghai and Xinjiang, expansive deserts, dramatic mountains and Silk Road towns reveal China’s diverse natural and cultural heritage. From the vibrant bazaars of Xinjiang to Qinghai’s serene lakes, this region blends history, tradition and adventure. Northwest and Central China offer travellers the chance to explore remote landscapes and ancient civilisations, and immerse themselves in a deep sense of China’s enduring spirit.
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Every region offers a new story; every season reveals its unique beauty - but the locals’ hospitality stays the same. Explore more and connect deeper.
North (Huabei)
North China, or Huabei, is where history, culture and vast landscapes converge. Begin in Beijing, the nation’s capital, home to…
Northeast (Dongbei)
Northeast China, also known as Dongbei or Manchuria, is a region of striking contrasts and rich culture. Heilongjiang captivates with…
East (Huadong)
East China, or Huadong, is a vibrant mix of modern cities, historic towns and scenic landscapes. Shanghai dazzles with its…
Southwest (Xinan)
Southwest China, or Xinan, is a land of adventure, vibrant cultures and breathtaking scenery. Sichuan is famous for spicy cuisine,…
Northwest & Central (Zhongyuan)
Northwest and Central China, encompassing Zhongyuan and Xibei, is a region of vast landscapes, rich history and cultural treasures. Henan…
Get Inspired
Whether you’re craving culture, history or street food gems, this collection is your starting point for unforgettable adventures. There’s inspiration waiting in every step.