October 18, 2017 ICS Travel Group

Diwali, Festival of Lights

Diwali candles

Diwali is known as the “Festival of Lights”

Tomorrow, many Hindus will celebrate Diwali, also known as the “festival of lights.”  The festival preparations and rituals typically extend over a five day period, but the main festival night of Diwali coincides with the darkest, new moon night. In the Western calendar, Diwali night falls between mid-October and mid-November.

" The festival spiritually signifies the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair. "

Diwali also marks a major shopping period in India. In terms of consumer purchases and economic activity, Diwali is the equivalent of Christmas in the west. It is traditionally a time when households purchase new clothing, home refurbishments, gifts, gold and other large purchases. The festival celebrates Lakshmi, the goddess of wealth and prosperity, and investment, spending and purchases are considered auspicious. Diwali is a peak buying season for gold and jewelry in India. It is also a major sweets, candy and fireworks buying season, with hundreds of millions of dollars worth of firecrackers are consumed in India over the Diwali season.